The role of peers, siblings and social media for children’s healthy eating socialization: a mixed methods study

Growing rates of childhood obesity constitute a worldwide public health crisis. Consumption healthy foods such as fruits and vegetables could help to prevent related non-communicable illness. A prominent role in children’s food-related consumer socialization is played by social agents peers, siblings media. This study aims explore the importance media for socialization. Using parallel, mixed-methods approach, finds that peers’ influence on eating behavior more than siblings. Siblings’ becomes important context together with whole family. Social contributes children's exposing children food drink products shown platforms are frequently used interact peers share experiences. Peer, sibling can be creating marketing strategies promote among children.